Philadelphia Fitness Coalition – Case Study

Philadelphia Fitness Coalition – Case Study


Project: COVID-19 Relief, Philadelphia Fitness Coalition

Expertise: Understanding of the processes of Philadelphia City Council, the individuals to connect to within, and how to best manage a coalition in the context of the local advocacy.

Outcomes: Ongoing: Bellevue is working with Philadelphia Fitness Coalition to ensure that the locally owned and operated fitness facilities of Philadelphia are given due consideration during the COVID-19 pandemic. To achieve this goal, Bellevue raised awareness of the plight of fitness centers through the implementation of a communications plan and through introductory meetings with key policy makers. Bellevue arranged for members of the coalition to testify before the Philadelphia City Council. Bellevue facilitated policy meetings between the coalition and the Philadelphia Departments of Public Health and Commerce. These ongoing discussions resulted in the coalition securing relief for the city’s fitness centers and the coalition being consulted for additional policy matters. It is through these efforts that Bellevue has helped the Philadelphia Fitness Coalition maximize the effectiveness of their collective effort and achieve their stated goals.

Testimony: “The Philadelphia Fitness Coalition is forever indebted to the generous, caring and hard working people at Bellevue Strategies. Their guidance was critical for our new coalition, formed during the pandemic to fight for our industry. We met our initial goals within weeks in large part due to them intervening with support, setting up all the necessary meetings with City Council, [the Commerce Department,] and the Health Department.” – Gavin McKay, Founder of the Philadelphia Fitness Coalition

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